To assist travel brands define their branding and communications strategies, LUTE likes to facilitate thought-provoking conversation by hosting privately and publicly accessible webinars, talks and debates, often in partnership with other industry experts. 

Private discussions and brainstorming sessions provide a platform for clients to discuss, confidentially and in detail, topics of concern or sensitivity. Offered to hotel groups, tourist boards and PR specialists, themed workshops might focus on topics such as sustainability, design and trend forecasting.